York-based tech company unveils new rebrand

Boxxe, one of the UK’s leading providers of hardware, software, and managed IT services, is proud to announce its new brand and vision, championing a people-first approach across every aspect of their business.

In a world where technology can sometimes feel impersonal and disconnected, boxxe is on a mission to make tech human. After conducting market research last year, boxxe uncovered concerning evidence of a lack of customer centricity in the market and low overall customer satisfaction.

They discovered that only 19.5 per cent of customers surveyed felt IT resellers were willing to work with them to resolve issues, whilst only 26.7 per cent of customers said they were happy with the efficiency of communication.

As a result, only 38.6 per cent said they were satisfied with the customer service they received. Further down the sales funnel, they found few respondents became repeat customers with less than 50 per cent intended to repurchase from the same reseller.

In a crowded marketplace full of far-from-satisfied customers, boxxe have identified a way to better meet customer needs and lead the disruption of a seemingly complacent market by positioning themselves as wholly customer centric resellers.

So, although 64 per cent of existing customers said they are willing to recommend boxxe (the highest score amongst the competitor set surveyed) boxxe says there is still more to be done and are not resting on their laurels when it comes to customer satisfaction there’s no room for complacency, or indeed stagnation, in the reseller marketplace.

“Our rebrand reflects our commitment to care for our customers, our people and the planet,” says Phil Doye, CEO at boxxe. “At the heart of who we are is our conviction that we must make life better with tech.

“We’re galvanising our teams around our new vision and values, ensuring they live and breathe these across everything they do. This includes our commitment to protecting the environment and giving back to the wider communities of which we are a part.”

By Mark Adair – Correspondent, Bdaily

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