London coffee company launches new recyclable packaging to funds plastic pollution collection

Pact Coffee is rolling out new packaging that funds the collection of ocean-bound bottles from Asian rivers.

The roaster’s new single-material bags are 100 per cent recyclable and made from 70 per cent recycled materials, which are plastics commonly disposed of in recycling bins.

For every 1,000,000 bags created, the equivalent of 53,000 600ml plastic bottles will be collected from rivers in the Philippines and Indonesia by the ethical recycling program Plastic Bank.

Paul Turton, Pact Coffee’s CEO, said: “If climate change continues at its current trajectory, it’s estimated that we’ll see a significant impact on 75 per cent of Arabica supply, which has already fallen short of demand for the past two years.

“Plastic pollution significantly reduces ecosystems’ ability to adapt to climate change, so reducing our usage, promoting a circular economy and funding schemes like this bag saves is exactly what we need to do to protect the future of coffee and the planet. There was the option to instead choose ‘compostable’ packaging, and we understand that this is the preference for well-meaning customers.

“However, around 90 per cent of people don’t have the means to compost at home, and the growing data shows that lots of this packaging is ending up in landfill or blocking the food recycling process. For this reason, we’re confident that we’ve chosen the most sustainable option while maintaining the trademark Pact Coffee freshness.”

By Mark Adair – Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.