Left to Right Adi K Mishra, Virat Kohli, Rodi Basso)
Image Source: E1 Series
(L-R) Adi K Mishra, Virat Kohli, Rodi Basso


Cricketing Superstar Virat Kohli Launches Blue Rising Team For The Uim E1 World Championship In Partnership With League Sports Co. (LSC)

The latest team to join the UIM E1 World Championship, the world’s first all-electric raceboat series, will have a duo of high profile principals at the helm of The Blue Rising Team: cricket megastar Virat Kohli and sports tech entrepreneur Adi K Mishra.

Former captain of the Indian cricket team and ICC Cricketer of the Year in both 2017 and 2018, Virat Kohli is regarded as one of the most popular and influential athletes in the world, boasting an Instagram following of 260 million while being considered one of the best batsmen in the game. Undoubtedly one of the biggest celebrities in cricket and across the sporting world, Kohli is now set to electrify one of the most exciting new sporting leagues in the world: the UIM E1 World Championship.

Virat Kohli said: “I want to inspire people to have a competitive spirit and to raise awareness about sustainability issues, something I am becoming more and more passionate about as we build a family. I can’t wait to cheer for our male and female pilots racing for our team. I’m looking forward to lining up against the likes of Tom Brady, Rafa Nadal, Sergio Perez, Steve Aoki and Didier Drogba - we’re going electric, we’re going flying over the water and we’re going to try to win it for The Blue Rising.”

The Blue Rising Team name not only draws attention to the urgent need to address marine conservation and the threat posed by rising sea levels around the world, but is also a celebration of the colour at the heart of Indian sports teams that proudly represent India on the global stage. As a passionate sportsman, Kohli wants The Blue Rising to raise the profile of sustainable sports and make sure our planet is protected for future generations.

Kohli will be supported by leading entrepreneur, and League Sports Co. (LSC) Founder and CEO, Adi K Mishra. LSC is a sports tech holding company, with innovation at the forefront, that owns and operates pioneering sports teams, leagues, streaming capabilities and gamification businesses. With a tech first approach, LSC currently owns and operates a portfolio of brands alongside Blue Rising E1 Team, including the World Bowling League and associated tours along with multiple sports technology companies.

Adi K Mishra, Founder and CEO of LSC, said: “We are excited to partner with one of the best athletes of our generation and arguably one of the best batsmen in the history of cricket. It has also been a pleasure to work alongside Bunty Sajdeh, CEO of Cornerstone Sport & Entertainment who has played a key role and the firm has already brought insightful conversations with brands that share our combined values with the UIM E1 World Championship of sustainability and gender inclusion. We are keen to explore partnerships with the UIM E1 World Championship and some of the other team owners with the World Bowling League in order to elevate both sports.”

Rodi Basso, Co-Founder & CEO of UIM E1 World Championship, said: “The start line for the first season of the UIM E1 World Championship is filling up fast, and our seventh team is a big one for us! Virat Kohli’s passion for sustainability, combined with Adi’s ability to drive success, will make The Blue Rising Team a force to be reckoned with on the water. I am confident they will bring positive energy, fierce competitiveness, and natural creativity to our championship. And there’s no doubt their involvement will attract millions of new fans and help us deliver an even bigger impact through sport and purpose. Welcome The Blue Rising Team! We’re excited to have you with us on this incredible journey.”

Alejandro Agag, Co-Founder & Chairman of UIM E1 World Championship, said: “Our inaugural season is getting closer and I’m thrilled to announce yet another fantastic team joining us on our journey, one who has both sport and sustainability at the heart of their team. Spearheaded by cricket superstar, Virat Kohli, The Blue Rising Team says it all in their name! No doubt on the water, their sportsmanship will allow their team to thrive and guide their team to success. Off the water, their strength in championing sport with purpose is something we want to elevate and by joining forces together especially with our diverse fan base, I believe we can inspire and educate future generations. The race is on and I cannot wait for the first race of the UIM E1 World Championship in Jeddah next year.”

The eagerly anticipated first season of the UIM E1 World Championship is scheduled to get underway in February 2024. In the coming months, championship organisers will continue to accelerate preparations for the inaugural season, with more teams and race venues to be announced soon.

Stay tuned for more updates and announcements. To learn more about the UIM E1 World Championship, visit their website at - www.e1series.com

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