New partnership sets out to "redefine UK's proptech landscape"

Joining forces, PFM and Pathzz, two leaders in movement data and location intelligence, are set to redefine the proptech sector in the UK.

London and Sydney-based Pathzz – an analytics software start-up invested in by global commercial real estate and investment firm, CBRE in 2021 – and UK market leader PFM Intelligence Group, aim to revolutionise location intelligence offering a 360-degree view of physical spaces for landlords, occupiers/retailers, city councils and many more.

The alliance involves combining the Pathzz mobility data intelligence suite with PFM’s established and powerful traffic-counting solution, creating one of the most complete consumer intelligence data sets on physical spaces available in the market.

This collaboration empowers businesses to effectively monitor performance, understanding visitor trends, demographics, and spending habits with unprecedented clarity. Target audiences include property owners, retailers, local authorities and tourist organisations – but both Pathzz and PFM feel the possibilities are endless.

Jason San Diego, founder and CEO at Pathzz, said: “From the outset, Pathzz had ambitions to provide complete intelligence for any physical location – and this partnership signifies an important and exciting next step in that journey. By working with PFM, a longstanding market leader, we can integrate our services and provide a 360-degree view for clients, never seen before.”

The collaboration forms part of a wider expansion plan to enter Europe and Asia markets, where a need has already been identified.

Phil Cox, managing director of PFM Intelligence Group, said: “By blending our precise footfall data with Pathzz’s insights, we aim to elevate customer and visitor understanding, enriching strategic decision-making for clients.

“Our partnership also comes at an important time, two years on since pandemic regulations were eased and more confidence has returned to our towns and cities. What we are offering is invaluable insight, that will enable public and private sectors to get real validation for their work and identify areas that need to be developed.”

Both Jason and Phil have worked in similar circles and became familiar with their organisations’ aligned interests and goals. Jason added: “We saw there was a potential for us to collaborate and knew that we could improve decision-making for both our client bases – so it was just a case of when and how.”

Phil added: “We have been looking for some time at the various data collection tools and searching for opportunities to take our service further and boost our customer satisfaction. Pathzz operates a very open book policy, which gave us a sense of confidence and aligned well with our ethos

“Together, we delve deeper into data, uncovering insights that drive meaningful changes for communities and spaces.”

By Mark Adair – Correspondent, Bdaily