Transforming brands, transforming business
Business growth is predicated upon many things, not least a robust marketing and brand strategy. For many scaling companies, though, actioning such – while mastering everyday challenges – represents a tough proposition. Relief then for the unique brand transformation programme Transform, which has been developed to give businesses the opportunity to maximise their potential, realign their marketing and create something truly special. Here, we speak to co-founders Sarah McCrady and Nina Walton to find out more.
“Do you know what, I think you two should meet – you’d really get on!”, so said the mutual friend who first introduced Sarah McCrady and Nina Walton.
Ten years later, alongside their budding friendship, the unique brand transformation programme the two marketing experts have developed is in constant demand.
And you only have to meet Sarah and Nina to instantly understand why.
Both share an infectious enthusiasm for solving brand and marketing problems, and ping ideas off one another, sometimes even finishing each other’s sentences.
With more than 50 years of brand, marketing and communications experience between them, the duo had a clear vision to create something new with Transform, which is a unique rebrand programme that digs deep and really gets under the skin of businesses that take part.
Its holistic approach brings words, design and marketing strategy under one umbrella, propelling organisations forward with such force that it has been described as Berocca for business.
As well as being collectively positive and upbeat, though, the two business partners are also focused and determined.
Nina says: “We tell all our clients, ‘you didn’t come this far, to only come this far’, and we tell ourselves that too.
“It’s our ‘why’ and the reason we’re all about moving clients’ businesses forward and ensuring they achieve their full potential.”
This simple mantra fuelled Sarah and Nina’s vision, which is all about helping scaling businesses move to the next level.
Sarah says: “So many business owners come to us saying they feel there is a problem, but they can’t quite put their finger on what it is or how to fix it.
“They tell us they’ve lost confidence, or feel their brand and marketing is failing to reflect who they are or keep pace with their ambitions.”
Nina nods enthusiastically.
She says: “When you’ve gone through Transform, you not only understand your brand better, but you understand your business better too.”
Transform asks business owners telling questions and uses the answers they provide to gradually uncover their – often elusive – brand essence.
Sarah says: “Clients tell us Transform is actually quite an enlightening and cathartic experience, because it allows them to get everything out there and take stock.
“It provides long-term results, helping to futureproof clients’ businesses, and it makes the path ahead so much clearer.”
Nina adds: “What Transform really does is help clients become ‘unstuck’; it makes them feel confident and empowered, so they can move forward with clarity.