Ride Shotgun expands offering with new hires

Creative content agency Ride Shotgun, which is headquartered in Leeds, has expanded its services with a new PR and social media offering, appointing Tom Hemingway as senior PR strategist and Megan Clarke as social strategist.

Tom, with over 12 years’ experience, joins from Journey Further, bringing expertise in brand and digital PR for sectors such as finance, tech, and leisure. Megan arrives from Sumo Group, where she drove social media growth and engagement for 19 studios, increasing followers by an impressive 676 per cent and website conversions by 286 per cent.

Tom said: “Ride Shotgun has ambitious growth plans and it's fantastic to be a part of this journey and launch our PR offering to clients old and new. 

“Bringing together brand and digital PR is the perfect way to build awareness, credibility, and trust, while also driving organic search performance.

Megan added: “I am excited to bring my social media expertise to this dynamic role, driving strategic alignment and delivering measurable results across platforms such as TikTok, Instagram, YouTube, and LinkedIn. 

“By leveraging emerging trends and data-driven insights, I look forward to helping our clients build meaningful connections and achieve sustained growth.”  

Led by director of strategy Stephen Kenwright, Ride Shotgun’s in-house team will integrate PR and social media with brand, digital and performance strategies to enhance audience insight for its clients, which include major global brands such as Intuit, Diageo, and Amazon.

Stephen added: “These two key appointments add an exciting new offering at Ride Shotgun. 

“It gives us a team of strategic experts able to offer digital and brand PR all in one place, create amazing social content using design, CGI, mixed reality, video and photography in our 40,000 sq foot studios and amplify them using paid and organic channels.”

The appointments follow recent acquisitions of PIX-US and Volume Group, expanding the agency’s reach to both the East and West coasts of the US and bringing its headcount to 200 across the UK, US, EU, and Asia, with revenues now surpassing $20 million.

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