Sports tech firm teams up for PR push

A technology-driven sports creative firm has partnered with a boutique public relations agency to elevate its profile and promote its innovative fan engagement services.

Liverpool-based Fourth Wall, alongside its tech division alloc8, offers sports clubs and stadium owners advanced fan engagement tools and ticketing systems to enhance customer experiences and boost revenue.

The company has appointed Timperley-based Philosophy PR, led by co-founders and directors Victoria Maltby and Gemma Carey, to strengthen its presence in national and regional business media, as well as industry-specific outlets in sports, technology and creative sectors. The agency will deliver news stories, thought leadership content and secure speaking opportunities at high-profile events to showcase Fourth Wall’s expertise.

Victoria and Gemma said: “We are delighted to be working with Fourth Wall on this exciting brief and are very much looking forward to raising the profile of the company, its brilliant team and exceptional range of tech-led fan engagement services and solutions.

“Already working with a raft of well-known clubs and sporting institutions, Fourth Wall is incredibly close to making more high-profile new signings meaning there is plenty of news coming through and so much potential for the reach of this campaign.”

With significant new client partnerships on the horizon, the collaboration is set to highlight Fourth Wall’s cutting-edge solutions and position it as a leader in fan engagement technology.

Steve Hartley, creative director at Fourth Wall, added: “Our fresh, tech-led solutions cover everything from next-gen fan engagement, merchandise, content creation and membership delivery, to subscriber management, ticketing and access control, providing a complete solution for clients that removes the hassle and administration of doing it themselves while delivering fantastic results.

“What we needed was a dedicated and passionate team that could work seamlessly alongside us at speed and often within tight deadlines to highlight and communicate the exciting work that we are doing and are confident that Gemma and Victoria are the team to do that.”

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