Perfect Storm adds creative and strategic talent

Leeds-based digital agency Perfect Storm has expanded its team with two key appointments, including the creation of a new head of creative role.

Matt Rennie joins as Perfect Storm’s first in-house head of creative. 

Previously creative director at Finn, where he worked with brands such as Yorkshire Tea and ghd, Matt returns to the industry after a stint in the education sector.

His role will focus on cultivating a creative culture within the agency and enhancing its output by collaborating with Perfect Storm’s network of specialist freelancers.

Matt said: “Working as a primary school teacher has taught me more about creativity, character and society than I would have ever learned by staying in marketing. 

“I’m coming back with a fresh perspective and a boatload of skills. 

“I fundamentally believe everyone is creative and my purpose is to bring the creativity out of everyone both in, and connected to, Perfect Storm. 

“I’m really excited to get started. One of the major frustrations when I left marketing was the agency model. 

“But with Perfect Storm, the innovative model they employ means that solving problems doesn’t always have to have the same answer. As a creative that’s a joy to hear.”

Sam Brotherton also joins as the agency’s third strategic client lead, reporting to Dan Svikis, strategy & effectiveness director. 

With nearly a decade of marketing experience spanning brand, creative, communications and retail strategy, Sam previously worked at IMA, managing accounts such as Mira Showers and adidas. 

In his new role, Sam will shape digital strategies, oversee results-driven campaigns and manage key client relationships.

Dave Nutter, co-founder of Perfect Storm alongside Adam Errington, added: “The appointments of the extremely talented Matt and Sam continues to strengthen our core team, which now stands at 20 people. 

“They both bring key creative and strategic skills which will benefit not only our clients but the wider team as well. 

“Because we’re growing and working on more and more clients, it’s important we have these guardians of creativity and strategic output to ensure consistency and oversight of everything we do. 

“Working alongside our freelance network of experienced specialists, who we handpick to create bespoke teams for each individual client, we feel in a fantastic position to tackle 2025 and the opportunities it brings.”

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