North PR set to curate “fondue-tastic campaigns”

A Leeds-based food and drink PR agency is set to elevate premium cheese brands across the UK after being appointed by Emmi UK as its retained PR partner.

North PR, known for its expertise in the food and beverage sector, will support Emmi’s portfolio of premium cheeses, including the award-winning Kaltbach cave-aged range, creamy Dutch goat’s cheese Bettine and Swiss classics such as Raclette and Fondü.

The agency will deliver a comprehensive PR campaign, featuring a dedicated press office, creative events and exciting brand partnerships to boost awareness and recognition of Emmi’s cheese offerings.

Amanda Burningham, brand acceleration lead at Emmi UK, said: “North PR’s expertise in the cheese sector is truly exceptional, and their passion for the industry is inspiring.

“Their thoughtful and creative response to our brief perfectly aligned with our ambition to grow the specialty Swiss cheese category and share the authentic stories, experiences and craftsmanship behind our wonderful cheese brands. 

“They’ve transformed this vision into dynamic, culturally relevant creative activations that we are excited to bring to life together.”

Founded in 2018, North PR has built a reputation as the North’s only specialist food and drink PR agency, helping FMCG brands expand their reach with impactful campaigns that drive growth and sales.

Vickie Rogerson, founder and managing director of North PR, added: “We have admired – and enjoyed eating – Emmi’s cheeses for years, so it’s a cheese dream come true to be working with them. “We are cheese experts, so we’re excited to curate some fondue-tastic campaigns for Emmi’s brie-liant cheese brands.

“We are fast becoming the go-to PR agency outside London for food and drink brands who are seeking out our unrivalled expertise in the food sector. 

“This has enabled us to grow to a team of eight senior level PR directors all of whom have extensive experience in food, drink and lifestyle comms.”

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