Columnist

Gen Z isn’t a problem – it’s a chance to flourish

Workshy. Snowflakes. Unemployable.

That’s the message projected by newspaper headlines and social media posters about the Gen Z workforce.

But tarring millions of people with the same brush isn’t constructive. Nor is it accurate.

It’s a lazy narrative that oversimplifies the challenges of modern workforce dynamics, and undermines the potential of the latest generation entering the ever-changing world of work.

It is time to reject stereotypes and focus on finding ways of engaging with Gen Z.

Yes, it isn’t always easy.

Having grown up on social media, they are likely to be far more comfortable interacting online than in person.

You may have to teach them a few things you see as basic, such as eye contact and the perfect handshake.

And given most of their work experience will have been in the post-pandemic world, it is also a fair assumption you will face some resistance if you attempt to enforce the rigours of the traditional nine-to-five working day.

However, there are around 13 million people in the UK classed as Gen Z, and to label them all workshy would be simply unfair.

They can be vibrant and incredibly tech-savvy, and can provide a fresh perspective – something any good leader will treasure.

And as leaders, it is up to you to find a way to get the best out of them.

As a business coach, one of the key messages I’ve shared with leaders during the past 20 years is that a one-size-fits-all approach simply doesn’t work. 

The same holds true when managing a multi-generational workforce. 

Whether you’re dealing with baby boomers, millennials or Gen Z, your role as a leader is to understand, connect with and leverage the unique qualities of each team member.

Instead of writing off Gen Z for not fitting the traditional mould, leaders should explore ways to bridge generational gaps. 

Talk with younger staff, listen to their ideas and take time to understand their motivations and concerns.

To grow a business, you need to know how to get the best from your team.

So, rather than being critical of how much time they spend on social media, explore if those skills could enhance your business and brand.

As 2025 gets underway, lets challenge the narrative that Gen Z are somehow a liability in the workplace.

And rather than trying to shoehorn everybody into the same mould, embrace diversity and reap the rewards.

Ian Kinnery is a business coach and founder of eponymous support firm Kinnery

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