VR to enhance Unipres’ recruitment process

A North East manufacturing firm is revolutionising its recruitment process with a virtual reality (VR) experience designed to engage potential employees.

Middlesbrough-based Animmersion UK has expanded its long-standing partnership with Sunderland-based Unipres by developing a 360-degree VR tour of its factory. 

The immersive tool offers behind-the-scenes access, featuring interactive elements and interviews with staff, providing a cost-effective and engaging insight into the company’s operations and culture, while removing the need for physical visits.

Andi Liddell, chief design officer at Animmersion UK, said: “This VR experience enables users to feel like they are physically present in the Unipres facility.

“By wearing a VR headset, they can look around, take in the environment, and even hear spatial audio, adding a whole new level of immersion. 

“It’s the next best thing to being there in person and provides a great way for people to tour the facility safely, without affecting the production schedule.”

Unipres, which manufacturers automotive components for Nissan, has previously collaborated with Animmersion UK on VR training simulators and holographic displays. 

Rob Dodds, training academy controller for Unipres, added: “Our longstanding partnership with Animmersion UK has allowed us to consistently push the boundaries of what technology can achieve in the manufacturing sector. 

“This latest VR recruitment tool is a highly effective way to showcase the innovation, efficiency and commitment to excellence that define Unipres. 

“We’re excited to see how this technology will enhance our recruitment efforts and further strengthen our position as an industry leader.”

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