North East digital agencies unveil partnership

Two leading North East digital agencies have joined forces to offer a full-service marketing solution for e-commerce brands.

Peterlee-based Redu Group and Newcastle-based Mira Marketing have announced a strategic partnership, combining their expertise in affiliate marketing, social media and paid search in a move that bosses say will enable them to “maximise opportunities” and “empower brands to achieve their full potential”.

Redu Group, known for its data-driven affiliate and influencer programmes, generates over £50 million in annual revenue for major clients, including Iceland, LookFantastic and Boots.

Angela Goggins, managing director of Redu Group, said: “We’re thrilled to formalise this partnership.

“By working together, we’re creating a full-service solution that drives true incremental growth for our clients. 

“Not only is this an exciting development for the digital marketing industry, but it’s also a significant win for the North East, as many full-service agencies are typically based in London.”

Mira Marketing specialises in paid search, SEO and creative design, helping brands maximise their omnichannel strategies.

Through their collaboration, the agencies aim to provide brands with a seamless approach to performance marketing and advertising. 

Stuart Bramley, chief executive of Mira Marketing, added: “This collaboration allows us to maximise opportunities for our clients and future partners. 

“We’re blending our individual expertise to provide a truly seamless and results-driven service that empowers brands to achieve their full potential.”

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