Outrank helps locksmiths unlock potential

A digital marketing agency is helping locksmiths capitalise on rising demand for home and business security services with a new national partnership.

Middlesbrough-based Outrank has teamed up with the Master Locksmiths Association (MLA) to offer over 340 approved locksmiths across the UK discounted access to specialist digital marketing support. 

Services include website development, SEO, customer review strategies and tailored training, designed to help locksmiths win more local work and develop a stronger digital presence as customer expectations shift online.

MLA members will also benefit from exclusive marketing advice, digital audits and seminar access through the partnership, providing them with a competitive edge.

Emma Allen, group marketing officer at the MLA, said: “Locksmithing has always been a skilled profession, but the trade is evolving fast with the rise of new technology and smarter security solutions. 

“Today’s customers want more than emergency callouts; they’re actively looking online to explore services and find the right professional for their needs. 

“Outrank has a proven track record of helping other trade sectors grow through smart SEO, lead generation and reputation-building strategies, and now is the perfect time for the locksmith industry to benefit from that expertise.”

With the UK security market now worth £2.2 billion and the number of break-ins on the rise, with the Office for National Statistics reporting a six per cent rise in residential burglary in the past 12 months, the sector is rapidly evolving to include smart locks, home automation and access control systems. 

Stephen Robinson, founder of Outrank, added: “We’re seeing massive interest from locksmiths looking to modernise. 

“This partnership is about giving them the tools, visibility, and confidence to grow their business and meet today’s digital expectations head-on.”

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