New venture aims to Initiate start-up growth

A new initiative is helping early-stage businesses grow and protect their ideas with expert legal and intellectual property support.

Staffordshire law firm Myers & Co has partnered with Stratford-upon-Avon IP specialists Pure Ideas to launch Initiate, a tailored support package for start-ups. 

Designed for businesses less than 18 months old with up to five employees, bosses say the scheme offers discounted access to key legal and IP services.

They add that Myers & Co will provide company formations, shareholder agreements and contract reviews, while Pure Ideas will offer IP audits, trademark and patent advice, as well support with design registrations.

Jen Goodwin, associate director and head of corporate at Myers & Co, who is spearheading the initiative alongside Katia Douglas, commercial director at Pure Ideas, said: “Starting a business is both an exciting and daunting move, and we understand that money is often tight.

“That is why we are offering this product solution, to ensure that founders are getting things right from the outset by providing expert guidance and essential services designed to protect themselves and their ventures in the best way possible, and to help them grow.”

Katia added: “Start-ups are the lifeblood of the economy, but they face all sorts of challenges when getting their ideas off the ground.

“Myers & Co and Pure Ideas recognise how daunting those challenges can be. 

“We will be there to take founders step-by-step through the process, demystify the jargon and join them on their journey.”

The package starts with a free consultation and is designed to give new businesses clarity and confidence in their early stages.

Both firms are part of MAPD Group, a national collective of independent law firms backed by co-founders Brian Cullen and Joanna Kingston-Davies. 

Established in 2020, MAPD – which stands for Making a Positive Difference –aims to scale local legal firms while preserving their community roots and specialist expertise.

Jen added: “With MAPD behind us, Initiate is more than just a start-up package – it’s a gateway to a trusted ecosystem of support built on strong, lasting relationships designed to underpin business growth.

“Clients will benefit from access to our wider network of professionals providing specialist advice and strategic guidance as they expand.”

Katia added: “As Myers & Co and Pure Ideas are part of the same group, we can offer start-ups the opportunity to access broader skillsets to find solutions when issues arise, while maintaining an intimate and friendly small firm approach.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →