Agency veterans give M3 a Welsh welcome

A Cardiff-based marketing office is set to boost a creative agency’s growth with fresh leadership and a new national hub.

M3.agency has opened its first Welsh base on Cathedral Road, in Cardiff, led by former Orchard co-chief executive Jim Carpenter and corporate communications specialist Kate Jones. 

The pair bring a combined 50 years of industry experience to the full-service agency, which already operates offices in Birmingham, London, Telford and Bristol.

Jim said: “There is a massive opportunity for a firm – with a Welsh footprint and understanding firmly based in Wales – to bring ‘big agency’ experience and skills to companies and organisations across the country.

“Businesses don’t need to go outside now for the ‘wow’ factor and the ‘track-record’.

“We will deliver new momentum, drive action and accelerate positive outcomes for clients when it comes to raising awareness, penetrating new markets and increasing return on investment.

“The plan is to take a pan-Wales approach, creating jobs and promoting growth and opportunities right across the Welsh creative and digital sector.”

Kate added: “Jim and I are both excited at the prospect of bringing our momentum, creative direction and focus to our clients through a truly local agency that has all the backing, experience and expertise that comes with a national full-service business.”

The Cardiff launch is part of a six-month expansion drive for M3.agency, with further hubs planned in the North and overseas. 

Nick Lovett, chief executive, added: “Working with exciting businesses based in Wales has always been an ambition of ours and, like all areas, we respect the need to work on the inside to truly ‘get’ the unique local landscape.

“It is very rare to set-up a new agency with two of the region’s most respected operators at the helm, so we’re ready to really accelerate our expansion plans.

“In Jim and Kate, we have two experts that are passionate about the area they call home and have a significant bank of business and individual connections.

“We’ve invested in dedicated office space and are about to push the button on a recruitment drive, which will complement our existing 50-strong team of specialists who are eager to support the Welsh team in delivering the ‘M3 difference’.”

M3.agency, which has just opened a new office in Manchester and taken a stake in Bristol’s 7Fifty, serves over 100 clients and manages £50 million in annual billings, working with brands including MG Motor Group, Geely and Visit Jersey.

Founded in 2000, the firm is known for creative, digital, media and web development services. 

It is also working towards B Corp Certification as it continues to scale its independent agency network.

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