New partnership looks to rewrite marketing script

A marketing and content partnership is set to reshape how brands connect with audiences.

M3.agency has taken a stake in Bristol’s 7Fifty, combining documentary-style storytelling with precision digital marketing to enhance advertising revenues. 

The collaboration will target sectors including hospitality, leisure, tourism, manufacturing and technology.

Bosses say the companies will combine their collective strengths to pioneer a fresh marketing approach, blending authentic content creation with wide digital distribution to promote products, destinations and brands. 

Nick Lovett, chief executive of M3.agency, said: “I’ve never met anyone who does what Rosa Brough at 7Fifty does. 

“She has worked with top-talent, such as actor Tom Holland, chef Tom Kerridge and music legend Gary Barlow, and her agency has produced stunning work for major brands like Birkenstock, Estrella Damm and Bentley Motors.

“She uses more than a decade’s experience in broadcast television to get beneath the skin of a brand and her talented team of videographers/photographers and social media stars then bring the story to life.

“This documentary style production is something that we’ve never done before at M3.agency, and this partnership gives our clients access to Rosa’s unique storytelling skills. 

“On our part, we bring the search marketing, organic social and hyper digital targeting to the table and, together, we feel it’s a pretty special offer.”

M3.agency, with offices in Birmingham, London, Telford, Dubai and now Manchester, currently manages around £40 million in annual billings and expects this to grow to £50 million through the partnership.

For 7Fifty, the alliance offers access to new markets and opportunities to expand its four-strong team and services, ranging from social media video shorts to long-form factual entertainment. 

Rosa Brough, founder and creative director of 7Fifty, added: “We both see ourselves as challenger brands and are keen to disrupt the status quo when it comes to marketing.

“There’s a massive opportunity to combine traditional methods of making programmes and turning them into really effective advertising tools. 

“Consumers want to be entertained and educated, not continually sold to. 

“That’s exactly what we do.

“Companies have spent so much money on mainstream commercials when, effectively, they’re only talking to a few people who might buy off them.

“With M3.agency’s extensive digital targeting expertise and multi-channel approach, we can not only make great content, but ensure it is watched by the right people!”

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