Agency duo saddle up in new partnership

Two North East marketing agencies have teamed up to deliver stronger digital services.

Lucky North, a PR specialist agency, has partnered with Newcastle-based e-commerce SEO agency WE-COM.

Bosses say they will offer clients integrated digital PR and SEO solutions, combining their expertise to enhance service delivery and results.

The partnership’s first major project is with equestrian retailer and insurance provider Harry Hall.

Lucky North has worked with Bradford-headquartered Harry Hall since 2023 on B2B PR, expanding earlier this year to cover full SEO and digital PR across both its retail and insurance platforms.

Bosses say the collaboration supports Harry Hall’s ongoing growth, following a 33 per cent revenue increase and nearly 50,000 horses insured in the 2024-2025 financial year.

Kiran Watson, co-founder and director at Lucky North, said: “We’re proud to be extending our partnership with Harry Hall and to continue working alongside a brand with such a strong and established legacy nationwide. 

“Our new scope of work will see us taking a collaborative, SEO-led approach to build on solid foundations and achievements over the past two years. 

“Together with WE-COM, we’ll implement a strategy to drive awareness and strengthen the brand’s connection with equestrian clients across the UK.”

Tom Etherington, WE-COM founder, added: “This couldn’t be a better-suited partnership or opportunity for our agency, working alongside dedicated PR experts in Lucky North, and with the in-house team at Harry Hall who truly see the value of using specialists in their chosen fields to get the best results.”

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