Partnership aims to spark SME marketing

Darlington creative agency The Spark Labs has joined fellow Darlington-based Performance For Sales, marking a collaboration designed to enhance marketing support for SMEs across the region.

Performance For Sales provides licences for its Marketing Performance Framework®️, a visual system that simplifies the marketing process and equips businesses with the tools to turn marketing into a driver of commercial success. 

Through the partnership, The Spark Labs will gain access to advanced training and technology, enabling them to deliver high-impact workshops, mentoring and ongoing support to clients.

Bosses say the collaboration will allow The Spark Labs to broaden its service offering, helping SMEs master marketing fundamentals, build effective strategies and grow sustainably. 

They add that by combining creative expertise with a structured, performance-focused approach, both teams aim to make marketing more accessible, measurable and effective for SMEs.

Jo Spottiswood, creative director and managing director of The Spark Labs, said: “At The Spark Labs, we believe in harnessing creativity and deep strategic insight to drive measurable results. 

“Partnering with Performance For Sales marks an important step for us.  

“It’s about unlocking new revenue potential, refining our commercial approach, and empowering our clients with the tools they need to drive success. 

“Together, we're poised to redefine what performance-driven growth looks like.”

Mags Bradshaw, owner of Performance For Sales, added: “We’re absolutely thrilled to welcome The Spark Labs as our latest training partner. 

“Their energy, creativity and passion for marketing will be a huge asset to SMEs across the North East. 

“By combining Jo’s inspiring leadership and creative vision with a focus on developing commercially driven, motivated teams, The Spark Labs is set to make a real impact. 

“With this next evolution of their offering, Jo is shaping The Spark Labs into a truly formidable force in the regional marketing landscape.”

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