S&W grows consulting team with Fredward deal

A professional services group has expanded with an acquisition.

S&W has bought London-based financial services management and data consultancy Fredward.

The deal brings 45 Fredward employees into S&W, including two partners and six directors, and grows its consulting offer.

Founded in 2016, the consultancy works with major financial institutions to solve complex data challenges and support transformation, compliance and integration projects.

Ashley Bragg, founder and managing director at Fredward, said: “We’re absolutely thrilled to join Claire and the wider S&W consulting team. 

“The acquisition of Fredward by S&W marks an exciting new chapter for our incredible colleagues. 

“What started as a vision to help organisations unlock the full value of their data has grown into something far bigger and seeing that work recognised and embraced by S&W is both humbling and energising. 

“I’m genuinely excited about the opportunities ahead and confident that this partnership will amplify the impact we’ve always strived to deliver.”

Claire Burden, head of consulting at S&W, added: “The acquisition of Fredward is a significant step in building a consulting practice that’s focused on helping our clients navigate complex challenges with confidence. 

“Fredward’s deep expertise in financial services and legacy data transformation complements our existing capabilities and enhances the breadth and depth of solutions we can offer. 

“I’m looking forward to working closely with Ashley and the entire Fredward team as we continue to grow our consulting practice.” 

The deal builds on S&W’s recent move to establish consulting as a standalone business line, giving clients clearer access to services spanning transformation, regulatory support, accounting, technology, risk advisory and data. 

It also marks the sixth business acquired by S&W since launching in March 2025 with backing from Apax Funds.

Andrew Wilkes, chief executive of S&W, which recently expanded into Scotland with the acquisition of Haines Watts Scotland, said: “Expanding the range of complementary services we offer our clients is central to our growth strategy, and the acquisition of Fredward is an important milestone in that journey. 

“The Fredward team bring a wealth of expertise and this deal perfectly aligns with our vision of being the go-to professional services for clients with complex needs. 

“I’m excited to welcome our new colleagues to S&W and look forward to the impact they’ll make across our business.” 

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →