Newcastle’s largest Pilates studio launches

A new wellness space has opened in Newcastle, bringing fitness, relaxation and community features together in one venue.

Founded by Victoria Darroch, a qualified Pilates teacher who previously spent 25 years in senior finance roles, Reform Studio has officially opened on Newcastle’s Quayside and is the largest Pilates studio of its kind in the city. 

Spanning four floors, the multi-storey venue offers reformer and mat Pilates studios alongside a plunge pool, infrared sauna, sound baths, weight-based classes and a private garden for outdoor sessions.

Designed to appeal to city centre professionals, the studio provides a flexible class timetable suited to before-work, lunchtime and evening sessions. 

A ground-floor community hub includes ReformWear, a boutique stocking the brand’s activewear, and a café serving nutritious food and drinks.

Legal support for the launch was provided by Mincoffs Solicitors, which advised on real estate, intellectual property and employment matters.

Malcolm Wood, real estate partner at Mincoffs, said: “From our first meeting with Victoria it was evident that she had a clear vision for the business and we were delighted to support her in securing the perfect space for the studio and putting protections in place for the three brands.

“Newcastle Quayside is an enviable location with excellent transport links, right in the heart of the city centre, and the multi-storey studio allows Victoria the freedom to curate a programme which appeals to a wide audience.

“We are confident the studio will be incredibly popular and we wish Victoria every success in the future.”

Victoria added: “Working with Mincoffs has been invaluable throughout the launch of Reform Studio. 

“From the outset, the team immediately understood my vision – not just for a fitness space, but for a multi-brand wellness destination combining movement, community, and innovation.

“Their expertise across real estate, intellectual property, and employment law gave me complete confidence as we navigated lease negotiations, trademark protection, and the structure of a growing team. 

“It’s rare to find a legal team who truly become partners in your journey, and Mincoffs have done exactly that.”

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