Creative agency backs Sheffield charity

A South Yorkshire creative agency has chosen a Sheffield youth charity as its official partner for 2026, pledging marketing support and fundraising to boost its community impact.

Olano has partnered with Golddigger Trust as its chosen charity for the year, committing to deliver workshops and develop a comprehensive marketing strategy to support the organisation’s growth. 

The agency will also create online learning modules to expand the charity’s digital reach and help raise the profile of its café through targeted promotion.

Callum Parker, creative lead at Olano, said: “We’re delighted to partner with Golddigger Trust for 2026. 

“As a team of creatives, we believe in the power of design and marketing to make a real difference, and this partnership gives us the chance to use our skills to support young people in Sheffield. 

“It’s the kind of place I wish I knew existed when I was a kid, I’d have loved to have been involved. 

“We’re excited to contribute to a cause that truly empowers the next generation.”

Founded in 2012, Olano works with brands including Mars, Lavazza and Young’s Seafood, providing design, marketing, eLearning and animation services.

Golddigger Trust supports young people aged 11 to 18, focusing on building self-esteem and positive wellbeing to help them make confident life choices.

Beth Stout, chief executive at Golddigger Trust, added: "We are thrilled to have the Olano expertise on board and can’t wait to work with them in 2026. 

“Their creativity and expertise will help us reach more young people and provide them with the tools to build confidence, develop new skills, and see their true value. 

“This partnership is about more than marketing – it’s about creating meaningful opportunities for the young people we support.”

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