Partner Article

Naturewall selects Green Ginger Digital to elevate Paid Marketing performance

Beverley-based independent performance marketing agency, Green Ginger Digital, has been appointed by premium interiors brand Naturewall to lead its Paid Social strategy across Meta, Pinterest and TikTok, marking a new partnership between two Yorkshire-based businesses.

Founded in Yorkshire and proudly manufacturing in the UK, Naturewall was the first company to bring Slatwall panels to the UK market and remains the only UK manufacturer today. As the business continues to scale, it has set ambitious financial goals for this year, supported by the launch of new premium ranges and collaborations, including its recent partnership with content creator and Interior Design Masters alumnus Jack Kinsey.

The appointment follows a competitive process in which Naturewall sought a partner capable of challenging every aspect of its marketing funnel. 

Vinny Glover, Performance & Growth Manager, and Meghann Howe, Ecommerce Manager, at Naturewall, explained:

“Working with Green Ginger Digital came at a critical moment for us, right as we were heading into Peak. Despite being early in the partnership, the transition and account restructure couldn’t have gone more smoothly and played an important role in supporting our strongest trading period to date. The clarity they’ve brought to our funnel, structure and messaging has given us real confidence in our ability to scale Paid Social in a controlled way. This feels like the start of a strong, long-term partnership.”

Naturewall’s previous activity had become heavily discount-led, leading to audience overlap and confusion across channels. Green Ginger’s audience-first approach and experience in converting samples to orders, demonstrated through its past work with Tile.co.uk, made it the ideal partner to help reposition the brand around its craftsmanship and design credentials.

Emily Falkingham, Co-founder and Performance Marketing Director at Green Ginger Digital, said:

“Naturewall is a brilliant example of a business that’s grown through creativity, craftsmanship and quality, but now needs to emphasise this further through paid channels to remain competitive. Our role is to ensure those strengths come across in every Paid Social touchpoint, driving performance while elevating the brand beyond price-led competition. We’re excited to help them scale efficiently and sustainably as they enter their next phase of growth.”

The partnership will see Green Ginger deliver a more distinctive, brand-led Paid Social strategy that puts storytelling and quality at the forefront, moving away from short-term discounting in favour of long-term brand building. Results so far have been very promising, with a +13% increase in revenue in Q4 2025 and improved efficiency.

For Nick Cranwell, Co-founder and Managing Director at Green Ginger Digital, the new relationship also represents something of a milestone:

“When we launched Green Ginger almost six years ago, Naturewall was on our original dream wishlist of clients, so to now be working together feels like a full-circle moment. We’re both proud Yorkshire businesses with shared values and ambition, and we’re looking forward to being part of Naturewall’s ongoing growth journey, not just as their Paid Social agency, but also as a long-term strategic partner.”

The Naturewall win adds to Green Ginger Digital's fast-growing client roster, which includes brands such as Pret A Manger, PACK’D, MKM Building Supplies, and Face the Future. Founded by experienced digital leaders Emily Falkingham and Nick Cranwell in 2020, the agency delivers senior-led, commercially focused strategies across Paid Search, Paid Social, Search Engine Optimisation and Digital Strategy, helping ambitious brands drive performance and sustainable growth.

This was posted in Bdaily's Members' News section by NE Digital & Tech .