Debenhams Group appoints product chief

Manchester-headquartered retail group Debenhams Group has appointed Nikki Tattersall as chief product officer to support the turnaround of its youth fashion brands.

Nikki joins from ASOS, where she spent 15 years in senior buying and product roles, most recently as buying director. 

She brings extensive experience in developing own-brand and third-party fashion ranges.

In her new role, she will lead product strategy across the Group’s youth brands, focusing on refining their offer and strengthening brand identity.

Nikki said: “I’m excited to be joining Debenhams Group at such an important moment. 

“These are brands that pioneered how we shop for fashion online and have played a big role in shaping how young women discover fashion, express who they are and who they want to be. 

“There’s a real opportunity to build on that and continue that momentum with a new generation of customers while maintaining their already strong following. 

“The focus now is on continuing to understand the customer, getting even closer to what they want, and building on the strong foundations already in place with ranges that feel fresh, distinctive and right for them. 

“I’m looking forward to working with the teams to take these brands into their next chapter.” 

Nikki’s appointment supports Debenhams Group’s ongoing growth strategy as it looks to build on recent performance and expand its marketplace model across its portfolio.

Dan Finley, chief executive of Debenhams Group, added: “Inspiring our customers with products we know our customers will love is at the heart of our strategy and Nikki brings exactly the experience we need to do this. 

“She has a real instinct for what customers want – and what they don’t even know they want yet – with a strong track record of discovering and building brands that resonate at scale. 

“As we continue to build on the strong progress across our youth brands, her leadership will be key to taking our product offer further, strengthening each brand’s identity and deepening our connection with customers. 

“The Group has real momentum behind it, and this is an important step in accelerating that further.” 

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