Sydney Mitchell appoints head of marketing

Midlands law firm Sydney Mitchell has appointed Kelly White as head of marketing as the business continues to invest in brand development, client engagement and long-term growth.

Kelly joins with more than 20 years’ experience across legal, professional services and commercial marketing, bringing expertise in strategic marketing, communications, stakeholder engagement and business development.

Based in the Midlands, she will work closely with the firm’s leadership team to strengthen Sydney Mitchell’s profile across its key practice areas and sectors, while supporting its focus on relationship-led growth and client experience.

Kelly said: “Sydney Mitchell stood out to me because of its strong reputation, people-first culture and clear commitment to delivering exceptional client service.

“The firm’s openness to exploring how emerging technologies can enhance marketing effectiveness, improve client engagement and support wider commercial objectives within the sector was another key factor. 

“I am a data-driven marketeer and am keen to ensure that the marketing function has a positive, and demonstrable, commercial and financial impact.”

Kelly’s appointment reflects the firm’s continued investment in its people and brand as Sydney Mitchell looks to further strengthen its position within the Midlands legal market.

Founded more than 260 years ago, Sydney Mitchell operates from offices in Birmingham and Solihull and is recognised as a Top Tier Legal 500 practice.

Karen Moores, senior partner at Sydney Mitchell, added: “Kelly brings a wealth of experience, commercial insight and energy to the firm. 

“She has a strong track record of developing marketing strategies that support business growth and enhance client relationships.

“She will play an important role in helping us continue to raise our profile, strengthen engagement with clients and intermediaries, and support the firm’s long-term strategic objectives. 

“We are delighted to welcome her to Sydney Mitchell.”

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