Crisp maker savours supermarket agreement

A crisp maker has added further crunch to its order book with a supermarket deal.

Calbee UK has secured a Tesco partnership.

Bosses say the agreement will see the firm’s Asian Style Chips, Takoyaki Balls and Calbee Potato Chips stocked across the national retailer’s shelves. 

Operating factories in Bradford and Deeside, in Flintshire, Calbee UK is the European subsidiary of Japanese snack maker Calbee Inc.

Claire Hooper, Calbee UK group marketing director, said: “We’re seeing globally how taste tourism is influencing snack sales, and how this is driving category growth in the UK.

“Research shows East Asian snacking brands saw volume growth of 26.6 per cent in the last 52 weeks, with the number of buyers up nearly 13 per cent in the same period. 

“Furthermore, 43 per cent of UK households claim to have bought Japanese or other East Asian snacks in the last six months.

“That’s why this partnership with Tesco is so exciting. 

“It is a privilege to be delivering authentic, exciting and innovative products to shoppers.”

Calbee UK’s portfolio also includes the Seabrook crisps brand and Harvest Snaps.

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