Tommee Tippee launches BINIBAMBA partnership

A baby feeding and care product firm has unveiled a brand collaboration.

Tommee Tippee is working with BINIBAMBA.

Officials say the move “reinforces the brand’s position as a category leader… and will add joy to everyday moments”.

The partnership – known as Happy Days – includes a glass bottle, latex soother, a milk feeding bib and a sheepskin snuggler.

Nicola Wallace, head of global brand communications at Tommee Tippee, which sits within the Newcastle-based Mayborn Group, said: “This marks a milestone moment.

“Our ambition is to redefine modern parenting by bringing together proven innovation and a distinctly fashion-forward aesthetic.

“Partnering with BINIBAMBA allows us to unlock a new level of expression for our trusted essentials.”

Emma Grant, founder of sheepskin product firm BINIBAMBA, added: “I used Tommee Tippee for all of my boys.

“It’s a brand I’ve always trusted and loved, so bringing our signature softness to their iconic essentials has been a really special process.”

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