Tour company given brand refresh

A Lake District-based tour operator has unveiled a new brand identity and website as it looks to build on a record-breaking year and attract a broader audience.

Mountain Goat has partnered with Lancaster brand and design studio Two Stories to refresh its image and enhance its digital presence, marking the next chapter for the business as it approaches more than 50 years in operation.

Founded in 1972, Mountain Goat has grown from a local bus service between Bowness and Glenridding into an award-winning tour company offering guided excursions, holidays and private transport services across some of the UK’s best-known destinations, including the Lake District, Yorkshire, North Wales, Northumberland, the Peak District and Scotland.

The rebrand has retained and reimagined the company’s long-standing goat illustration, creating a more modern identity designed to reflect its position in the market and support future growth.

As part of the project, Two Stories also designed and developed a new website aimed at improving the customer experience and increasing bookings.

Asia Connor, group sales and marketing manager at Mountain Goat, said: “Our investment in a new website and refreshed brand identity reflects how traveller expectations continue to evolve. 

“Our previous website was well overdue a facelift, and we wanted to bring our booking experience firmly into the future with a more intuitive and seamless customer journey. 

“Alongside this, our rebrand marks an exciting new chapter for Mountain Goat. 

“We wanted to introduce a more refined, contemporary look, while honouring our 54 years of heritage and positioning us for the future. 

“We are delighted with the result and Two Stories have been to work with, collaborative, approachable, and making us feel part of the journey.”

The redesigned platform integrates Mountain Goat’s booking system directly into tour pages, allowing visitors to view availability and pricing without leaving the site. 

A dedicated mobile booking page has also been introduced to simplify reservations for smartphone users.

The new branding centres on the company’s focus on helping visitors discover new places and experiences, supported by the strapline ‘Go Explore’.

Founded by Bekkie Warburton and Rob Ellis, Two Stories works with a range of national and regional organisations, including Channel 4, Netflix, Lloyds, Lancaster Business Improvement District and the University of Lancashire.

Bekkie added: “Being trusted to reimagine a respected and award-winning brand with 54 years of history is such a privilege. 

“Mountain Goat came to Two Stories to create a brand that would strengthen its position in the market, retain the loyalty of its domestic and international customer base, yet feel fresh enough to attract a new generation of tour goers. 

“This has been a full team project for Two Stories, from brand strategy and tone of voice to visual identity and web development, and we hope this will provide them with a new platform that will allow them to grow for the next 50 years.” 

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