Reward appoints UK and Europe president

Customer engagement and commerce media business Reward has appointed Enrique Del Rio as president for the UK and Europe as it looks to accelerate growth across the region.

Enrique brings more than three decades of global financial services experience spanning commercial banking, data and major client relationships.

He spent 15 years at Lloyds Banking Group in senior leadership positions and has also held roles with Goldman Sachs, Barclays Capital, Deutsche Bank and Bankers Trust.

In his new role, he will lead Reward’s commercial growth across the UK and priority European markets, building on its partnerships with banks while expanding its services for retailers and brands.

He will also develop strategic partnerships, including with Visa, and support the growth of Reward’s Finance Media Network, which connects banks, retailers and brands through transaction intelligence, customer engagement and commerce media.

Enrique said: “I’ve been deeply impressed by Reward's position in the market. 

“Few businesses can match the strength of its banking partnerships, the depth of its transaction intelligence and its ability to connect banks, retailers and brands at scale. Having spent much of my career in banking, I understand the commercial opportunity these capabilities create. 

“My focus will be on taking Reward's innovation to market, deepening strategic partnerships and building significant new revenue opportunities across the UK and Europe.”

Reward is part of Rezolve Ai, whose technology and international reach are supporting the development of new propositions across the network.

James House, chief executive of Reward, added: “Enrique's appointment is a significant step in our growth across the UK and Europe. 

“He combines deep banking expertise with a strong track record of building commercial relationships and turning data-led innovation into new revenue opportunities. 

“His experience gives him a valuable understanding of what banks need as they seek to create more relevant customer experiences and unlock greater value from data. 

“Together with Rezolve Ai's technology and global reach, that perspective will be instrumental as we expand our intelligence proposition and capture the opportunities emerging from agentic commerce.”

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