An experienced business leader and marketing communications professional, Adam leads the Customer Engagement team at Grass Roots Group and is responsible for leading the development and growth of the group wide proposition and international strategy. Since joining Grass Roots Group in 2008, Adam has been responsible for visioning, developing and delivering complex customer engagement programmes, and has had proven results across a variety of sectors including automotive, media, retail, financial services, telecoms and leisure due to his innovative, driven and strategic approach.
