Ian Cowley is the Managing Director of The Sunday Times Fast Track 100 listed [www.cartridgesave.co.uk](http://www.cartridgesave.co.uk), the UK’s largest online dedicated printer cartridge company with a £20 million turnover. Using a scientific approach to marketing Ian and his marketing director Sean Blanks, have created a Sunday Times Fast Track 100 e-retailer which manages 30,000 orders a month; ranks above all its competitors on independent shopper surveys on sites including Google, Pricegrabber and Shopzilla; and is the fastest growing printer supplies retailer in terms of sales.