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New research from Return Path demonstrates link between subscriber engagement and reduced spam placement

Return Path has released its annual email engagement benchmark report, The Hidden Metrics of Email Deliverability, which provides sector-specific results…
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New Return Path research reveals impact of subscriber engagement on email deliverability

In partnership with global research firm Demand Metric, leading email solutions provider Return Path today released a new research report…
Email

Return Path research: new email subscribers more likely to read commercial email, but also more likely to complain

Subscriber engagement is critical to any email programme, and while brands often analyse how subscribers interact with an individual campaign…
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Email marketers who use Artificial Intelligence report better results across key metrics

In partnership with market research and advisory firm The Relevancy Group (TRG), leading email solutions provider Return Path today released…
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Fifteen percent of global email is being diverted to spam folders

According to new research from data solutions provider Return Path, nearly one in six commercial emails worldwide fails to reach…
Email

Twenty percent of global commercial email fails to reach the inbox

One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from…
email

Reputable email senders see 20 percent more messages delivered, Return Path reveals

Email solutions provider Return Path has released its annual Sender Score Benchmark Report, which analyses a sample of more than…