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More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to…
In an age where marketers look to enhance and differentiate their digital offering, 68% of consumers are crying out for…
1 in 5 UK consumers are desperate for brands to ditch chatbots and live online interactions with customer experience representatives…
Artificial intelligence and machine learning are set to become mainstream digital marketing tools in 2019, despite consumer scepticism, research by…
Digital experience company Acquia has been named a Leader in the Forrester Research, Inc. report: “The Forrester Wave™: Web Content…
Marketers are wildly overconfident that they can meet customer expectations, a new report by Acquia suggests. While 87% of marketers are…
Acquia and Elastic Path today announce a partnership to help brands realise the opportunities of open-source content management and headless…
On a day that encourages people around the world to smile more, most brands are failing to connect with their…
When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, and a survey from digital…
Personalisation is way down on the list of things consumers care about when it comes to digital experiences, research by…
Today’s senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies. There are…
Heads of digital in large organisations are becoming increasingly frustrated with their company’s culture towards digital, which is holding back…
