The UK Gift Card & Voucher Association ([www.ukgcva.co.uk](http://www.ukgcva.co.uk)) was established as a trade body in 1991 to represent the key players in the £5 billion gift vouchers, cards and stored value solutions market. It provides an information and reference point for both voucher & gift card suppliers and customers, and is at the forefront of the issues affecting the industry. Its main objective is to raise the profile and use of vouchers and gift cards within the UK, promoting the industry to consumers, businesses, government and other interested parties.