When Bono, lead singer of U2, was on his quest to eradicate third world debt he used to turn up to big organisations and ask the question “so who’s Elvis around here?” He was looking for the ones who challenge the status quo, who use creativity to solve problems and inspire those around them and who bring an energy and sense of possibility to everything they do. We believe that everyone has Elvis inside of them. We believe that everyone can make an incredible difference in their lives if they know how. We give people the creativity, energy and flexibility to improve everything around them every day. This is Creative Leadership.
