Partner Article

Newcastle Business School teams rule in national contest

NORTHUMBRIA UNIVERSITY business students have won first and second place in a major national competition.

Two teams, from Newcastle Business School, part of Northumbria University, beat more than 140 entrants to gain the final two places in this year’s Institute of Direct Marketing (IDM) National Student Competition.

The task was to develop a business-to-business direct marketing plan to increase the number of Carbon Trust surveys undertaken by businesses.

BA Business Management tutor Naomi Kirkup said: “I am tremendously proud of the students, who worked considerably well as a team. Being in the final was a unique opportunity for both teams to network and build connections for their future careers.

“Our Newcastle Business School success over the past few years in the IDM competition signifies the dedication of our students and the abilities of our staff to successfully support students in delivering exceptional work to real life clients.”

The result represents the fourth time in nine years that the North East institution has produced the winning team in the competition.

The winning team wins £1,500 and the winning supervisor Naomi Kirkup will receive an all expenses paid trip to the US Direct Marketing Association’s Conference and Exhibition in San Francisco in October.

This was posted in Bdaily's Members' News section by Ruth Mitchell .