Partner Article
Plane food explained
NEW earth-shattering scientific research has finally come up with an answer to something many of us may have pondered for some time - why is airplane food so bland?
According to the research, the level of background noise on a plane affects both the intensity of flavour and the perceived crunchiness of foods.
Blindfolded diners assessed the sweetness, saltiness, and crunchiness, as well as overall flavour, of foods as they were played white noise.
While louder noise reduced the reported sweetness or saltiness, it increased the measure of crunch.
The research is reported in the journal Food Quality and Preference.
“There’s a general opinion that aeroplane foods aren’t fantastic,” said Andy Woods, a researcher from Unilever’s laboratories and the University of Manchester.
“I’m sure airlines do their best - and given that, we wondered if there are other reasons why the food would not be so good. One thought was perhaps the background noise has some impact,” he told BBC News.
This was posted in Bdaily's Members' News section by Ruth Mitchell .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?