Partner Article

North East firms encouraged to go Latin

NORTH EAST firms are being given the opportunity to take advantage of an economy worth US$1 trillion.

UK Trade & Investment (UKTI) will be hosting its Market Visit to Brazil from 28 March-1 April this year.

They are encouraging companies from all industry sectors and will be visiting its two largest cities – Sao Paolo and Rio de Janeiro.

The Latin America economy has been booming and Brazil has been identified as one of the key high growth markets for UK businesses.

Jeff Sanders, one of UK Trade & Investment’s team of International Trade Advisers, who will lead the Market Visit, said: “Brazil is simply too big a market to ignore.

“It is the fifth-largest country in the world with a population of around 185 million people. It has one of the world’s most rapidly developing economies and a GDP per head greater than either India or China.

“With a broad and sophisticated industrial base, if a product or service is generally competitive in world markets it is also likely to sell well in Brazil. Consumers and businesses have developed high standards both for quality and value for money.”

There will also be a special Brazil event, forming part of International Trade Week (31 January – 4 February 2011), to be held in Newcastle on 31 January, when companies can find out more about the opportunities Brazil has to offer and the market visit itself.

This was posted in Bdaily's Members' News section by Ruth Mitchell .