Member Article

Dramatically Reduced Marketing Budgets Calls For Bulk Buying

Marketing budgets across the whole of Britain are predicted to stall once more in the third quarter of this year, increasing the likelihood of a fall in overall advertising funds for a fifth consecutive term. The Bellwether survey found that 23% of companies who took part in the questionnaire reported a reduction in their marketing budgets, with predictions of an economic rise due to the Olympics and the Queen’s Jubilee falling slightly wide of the mark. The findings of the report indicate that many businesses up and down the country will need to come up with new ways to make the most of their reduced marketing budgets without compromising on the quality that their clients or customers are used to. One of the simplest ways to do this is to buy marketing materials, such as professional printed flyers and leaflets, in bulk from an online printing service such as CardsMadeEasy.

With digital and social media the only areas of marketing to escape a reduction in budget, marketing sectors must turn to services such as bulk-buying printed flyers to hit their promotional targets. Leafleting and flyer campaigns are an age-old, tried-and-tested method to shore up interest and promote services or events, having proved their sustainability and effectiveness in a digitally-dominated world. Their wide reach appeals to a broad demographic and their cost-effectiveness will have a positive effect on the most worrying budget statistics to be reported in months.

Printed leaflet and flyer campaigns are among the simplest and easiest marketing strategies to coordinate. Designing an effective flyer can take just a matter of hours, and the process of printing and dispatching them can be under way in days, depending on delivery rates and printing times. The many different ways in which these printed materials can be distributed is also a major factor in their effectiveness. Whether they are posted through letterboxes, placed inside newspapers or other publications, handed out in person or placed in strategic hotspots where interested parties can take one, they are appealing to a huge demographic and tackling many different target markets in one fell swoop. Buying in bulk also means lower prices and a larger volume of materials to distribute.

This cost-effective method of promotion helps to free up funds for use in other departments without sacrificing on the high-quality offered by a leaflet campaign. With Markit, co-authors of the report, discovering that 35% of those polled are pessimistic at the amount of funds being allocated to marketing departments, it is more vital than ever for businesses to go back to basics and utilise their depleted funds properly.

To find out more about CardsMadeEasy and its leaflet printing services for any size of business, visit http://www.cardsmadeeasy.com or call 0845 166 4478.

This was posted in Bdaily's Members' News section by Rebecca Appleton .