Member Article

Social Prospecting Takes Centre Stage for Social Seller Solution

Artesian, the innovative developer of social intelligence software has today announced that thanks to the inclusion of a brand new advanced Prospecting tool, customers will now benefit from a combination of topical news and data to extract powerful real-time social insight.

Artesian is designed to put up-to-the-minute intelligence directly in the hands of sellers, giving its 18,000 users the ability to improve their engagement with buyers from the outset.

The Artesian solution takes data from millions of sources across the web and social media and transforms this into actionable insights that sellers can use to connect with potential and existing buyers. Enhanced by the Prospector feature, the solution delivers ‘Social Prospecting’; a potent combination of company data and news, meaning that the seller is always best informed, when reaching out to customers.

“This is a ground-breaking weapon in the Artesian armoury,” said Andrew Yates, CEO at Artesian. “Sellers can use this level of insight to target and connect with buyers intelligently and at just the right moment, giving them an advantage from the outset. It also enables sellers to follow companies of interest in ‘watchlists’, so they can build up a detailed overview and understanding of the prospects’ business interests.”

This is proven. In the last quarter Artesian grew its total subscribers by 20%, adding 12 new customer names in addition to the existing list of top UK banks such as RBS, Lloyds, HSBC, NatWest and Barclays. During this time the company delivered 8.5 million actionable insights per month on almost 700,000 companies to customers and every one of these was able to potentially provide a user with their next deal, customer introduction or leverage point.

“We are delighted that the Social Prospecting feature will allow customers to enhance commercial productivity and add to their pipeline generation activities,” commented Richard Clark, VP of Product Management at Artesian. “We have listened carefully to our customers and we are confident that their ability to track companies and act effectively on the insight they receive through Artesian will help them to be even better social sellers.”

The value Artesian brings to customers is clear, with the customer retention rate remaining at an industry high, with 90% of customers interacting with the product at least once a week.

Artesian customers also receive:

• Daily alerts – highly customisable news alerts on relevant companies, that highlight commercially useful information
• News and social media insights to monitor and track customers and competitors
• Ability to share news and connect with customer through the easy to use social sharing buttons
• Analyse market intelligence and corporate data from Companies House and Experian

About Artesian

Artesian is the world’s most powerful social selling solution for B2B sellers; it gathers and tracks intelligence on customers, prospects and competitors from millions of online resources including blogs, news sites, editorials and social platforms such as Twitter and LinkedIn. Artesian uses clever science to filter and transform acquired information into commercially valuable insights based on the companies and industries that are important to users. Artesian gives users the ability to, target, connect and share with customers and prospects.

At present, Artesian delivers on average 8.5 million actionable insights per month on almost 700,000 companies to its 18,000 users. Artesian customers range from American Express, Adobe, Barclays, HSBC, Royal Bank of Scotland, Towergate, Willis and Verizon.

Artesian is headquartered in the U.K, with offices based in Winnersh, Berkshire and London.

This was posted in Bdaily's Members' News section by Artesian Solutions .