Member Article

59% of marketing employees not happy in job

- Confidence in labour market reaches new high with 8 per cent rise in new job seekers -

- Investors in People head Paul Devoy calls this a “stark wake-up call“ for businesses -

The New Year jobs rush could see an unprecedented high this year as 64 per cent of the media and marketing workforce are considering moving jobs in the year ahead, according to research by Investors in People (IIP), the leading people management accreditation service.

In its annual Jobs Exodus survey tracking employee sentiment, IIP found that 59 per cent of people in the industry are not happy in their current roles, leading to an 8 per cent increase in people considering moving jobs since the start of 2014**. As the economy gains pace, Investors in People is warning British businesses they need to invest in their people or face a potential exodus of talented staff.

Not feeling valued as a member of staff is the most important factor in determining perception of current employment (64 per cent), over poor management (43 per cent) and pay (36 per cent). Pay (45 per cent) and job satisfaction (43 per cent) are the most common reasons for wanting to change roles in media & marketing with.

Nearly half of the industry (48 per cent) thinks the jobs market has improved in the past year, up from 39 per cent in 2014.

Paul Devoy, Head of Investors in People, said: “This latest report highlights an increasingly fluid employment market. As the UK economy warms up staff are thinking about where their career is headed and are aware of the opportunities out there. The research should be a stark wake up call to many businesses. These companies must work hard to retain the staff they have and also put the effort into attracting top quality talent from elsewhere.

“This exodus is driven by workers that value the wide range of professional and personal benefits that a good employer can bring: career progression, job satisfaction and development of expertise. Employers must carefully consider what they offer their staff; an active jobs market can be a blessing to those who raise the standard of how they treat, train and develop their people.”

Lacking proper internal management can put people off applying for jobs, as having a reputation as a good employer is one of the top three considerations for prospective employees nationwide (cited by 39 per cent of respondents). This is alongside competitive pay (64 per cent) and enjoying your work (62 per cent).

The survey shows that there is growing optimism around job opportunities amongst the UK workforce as a whole. As the leading accreditation for people management, IIP provides a world recognised management standard that helps business continuously develop their staff and get the very best from their people. Employers offering this standard of people management and staff engagement are, as the survey shows, best placed to take full advantage of the current jobs market. Separate research from the UKCES Employer Skills Survey (2011) found that 76% of IIP accredited organisations provided training in the previous year, compared to only 56% of non IIP organisations, and that IIP organisations provide 8.2 days of training per annum compared to only 7.1 days for non IIP organisations.

For more information about Investors in People please visit www.investorsinpeople.co.uk.

This was posted in Bdaily's Members' News section by Chris Roberts .