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North East family run car retailer undergoes £1m renovation

An award winning family run car retailer has undergone a £1m makeover transforming three of its dealerships in the region.

Vauxhall retailer Sherwoods, established in 1923, has completed an extensive refurbishment programme on its showrooms and service centres at Darlington, Stockton and Northallerton with a dynamic new look for the 21 century.

The renovation is part of a broader overhaul of the entire Vauxhall brand, to be rolled out across the country, creating more contemporary, customer friendly salerooms in line with Vauxhall corporate standards.

Flat screen television screens in the central showrooms showcase the advanced features and systems of the Vauxhall range while stylish new lounges offer relaxing seating areas for customer use.

Refreshment areas are complemented by a free wi-fi computer connection hubs while new hi-tech lighting systems and stylish contemporary floor surfaces show off the Vauxhall range to its best advantage.

Sherwoods employs more than 200 staff and last year achieved a turnover of £55m.

Managing director Alasdair MacConachie said: “We are really excited about the refurbishment work and have been very impressed with the finished results.

“Our new-look showrooms and service centres are a fantastic improvement which I hope our customers will love just as much as the cars and the service they receive from us.”

The renovation work has been supported by funding from The Royal Bank of Scotland and was completed for the new 15-plate registration launched this month.

RBS director of motor retail David Mitchell said: “Our team specialises in funding for the motor trade and I am exceptionally pleased that we have been able to support Sherwoods with their refurbishment plans.

“Sherwoods is an excellent organisation that is well established in the area and it is great to be able to work alongside such a reputable family business.”

The Darlington showroom will be formally opened on Thursday.

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