Infographic: Recruiting for small businesses on LinkedIn
Are you a small business looking to expand by attracting the right talent, but not sure where to begin? LinkedIn provides small businesses to access a wealth of talent as well as opportunities to promote your business brand to a wider audience.
LinkedIn has recently published Recruiting for Small Business: The Ultimate LinkedIn Guide, an indispensable resource for SME’s looking to take advantage of the capabilities this social media platform provides. IT sales recruitment specialists Lucas Blake have taken the key findings from this guide in order to create the infographic below.
The infographic features advice on how to grow your followers, how to enhance your company page, what content to share with your followers, insights on sourcing as well as tips for contacting candidates with InMail.
When it comes to growing your followers, the main takeaway featured on the infographic is the inclusion of social media follow buttons on areas such as your website and email signatures in order to make your profile accessible to candidates. In order to create a formidable company page, it is important to reflect your core values of your business and the reasons why candidates would want to work with you.
If you’re not sure what to share, always choose content that is relevant and valuable to your followers. This content should drive engagement. You can also showcase the work and achievements of your company by uploading links to coverage, your website and blogs. Just don’t forget to engage with your followers!
If you are looking to source talent, 45% of individuals say they are not looking for a job, but are open to talking to recruiters about career opportunities. These passive candidates may not be actively looking for a job but would consider the opportunity of a life-changing role.
When approaching these candidates with InMail personalisation is key. If you are taking the time to contact individuals personally, take the time to review their profile. The pitch should also remain personal, tell them why you think they are a good fit for your company and let them know what’s in it for them. Your main aim is to see whether they are open to new opportunities.
We hope that this has given you an insight into what you can achieve by recruiting talent for your business on Linkedin.