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Infographic: The Recruiters Guide to Building Your Talent Brand

Talent brand is an increasingly important factor in recruitment. It provides businesses with a means of communicating their company ethos and vision directly to potential candidates. If used right, talent brand can present your company as an appealing place to work, drawing talent to you rather than having to physically seek them out.

One of the ways you can grow and publicise your talent brand is through content marketing. In order to outline the ways in which content marketing can be utilised by recruiters, Lucas Blake have designed an infographic using actionable guidance from recent LinkedIn research. Below we have a breakdown of the insights featured on the infographic.

Define your audience

One of the most important things you need to identify before creating content is the audience you are looking to engage with. The content you create, as well as the platforms you distribute it, should be tailored to your target audience, whether they may be new graduates of experienced professionals.

Creating content

Online content is one of the most effective ways of naturally engaging with your target audience and strengthen your talent brand. There are a whole host of content types you can create ranging from written content such as articles and blog posts, to rich media such as photo, videos and infographics. No matter what type of content you create, it should provide thought leadership tips and insights as well as reflecting your organisations culture and values.

Sharing content

Once you have created content you need to get it in front of the right people. One of the best ways of doing this is through social media. The infographic looks at platforms such as LinkedIn, Twitter, Facebook and YouTube and provides advice on where, when and how to publish your content. Tips for posting on social media include ensuring that you post content both frequently and consistently, and the importance of being responsive to people who interact with your content.

Measure your efforts

In order to be able to report on the success of your content marketing efforts, there are three areas that you can monitor. These include follower growth (the number of new followers you attract to the social media platforms you are using to distribute content), impressions (the number of people who have seen the content you’ve published) and the engagement (the likes, comments and shares your content receives).

For more actionable hints and tips on increasing your talent brand using content marketing, take a look at the infographic below.

This was posted in Bdaily's Members' News section by Kat Kynes .