Partner Article

Skylab launch seventh Holt Lloyd International websites

Holt Lloyd is a global leader in the car aftercare market. Their values of quality, integrity and service remain at the core of everything they do. However, they had very little digital presence to communicate their values or position their brands to an international audience.

Skylab worked closely with Holt Lloyd on their digital strategy, took the existing product brochure and launched a consumer-friendly site which can be used on all devices and platforms. The Holts site redesign was undertaken to improve the functionality and usability of the website, with particular focus on easier navigation, availability of product content and more prominent national and local stockist information for customers.

Ben Johnson Marketing Director, Holt Lloyd International:

“Skylab were recommended to us as a strategic, forward thinking agency who could help us reinvent ourselves digitally. Over the last 2 years, Skylab have become a valued partner delivering a digital presence that we are proud of with Holts now being recognized as best in class by our customers. Skylab have worked closely with our SEO partner & our digital metrics have greatly exceeded expectation. We are now looking forward to the next phase of our digital development with Skylab.”

We have had a very high conversion rate of users visiting the Holts websites, who then proceed directly to a retailer site to browse and buy products. The increased online presence to seven unique Holt Lloyd sites is already driving traffic directly to the point of purchase on retailer websites and is also helping to further support local specialists in driving footfall to these stockists from customer searches.

In addition to the new website being easier to navigate, it is now more user friendly, splitting up the brands – Holts, Prestone, Redex and Simoniz – and providing in-depth product descriptions for all of them to educate the consumer, regardless of their level of mechanical knowledge or expertise.

Nigel Collier, Skylab Managing Director

“Having delivered a strong digital strategy, Skylab and Holts continue to work in long term partnership on rolling out the strategy over seven websites, as well as building other digital assets. We have delivered excellent measurable results that all parties can be proud of. We have just launched a new website for paint products as well as dedicated sites for the French and German markets. We are looking forward to helping Holt Lloyd develop their digital footprint further, as we enter the second phase of our long term partnership.”

holtsauto.com/paintmatchpro

https://www.holtsauto.com/fr/

Bringing Holts right into the digital age, the new sites feature video demonstrations and instructions, comprehensive search tools that will suggest appropriate products to visitors when they ask a question, as well as hints and tips from mechanical and laboratory teams.

This was posted in Bdaily's Members' News section by Lisa Collier .