Partner Article

YuMe Partners with StickyADS.tv to Expand Video Inventory

Advances Ability to Reach Audiences in Over 150+ Video Private Exchanges and 150 Global Locations

YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today announced their partnership with StickyADS.tv, the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and transparent manner. The integration between YuMe’s comprehensive demand side platform (DSP), YuMe for Advertisers (YFA) and StickyADS.tv’s supply side platform (SSP), will give advertisers and agencies access to premium video inventory online and on mobile across the globe.

Continuing premium video growth in previously untapped global markets, key benefits of the partnership include:

• Access to over 105 billion monthly bid requests
• Over 150+ private exchanges in 150 global locations
• 20 leading television broadcasters

“After successfully launching our end-to-end programmatic video advertising platform last year, we’re pleased to announce such a pivotal strategic partnership for YFA in Europe,” said Jayant Kadambi, Chairman and Chief Executive Officer, YuMe. “This partnership expands the ability for our clients to purchase StickyADS.tv’s premium inventory across our major markets in Europe in a number of different formats, including Outstream and mobile, to deliver video campaigns in a seamless manner across multiple screens and devices.”

“We are delighted to enter into this formal agreement with YuMe that will contribute to widening our demand partner pool – more than 90 server-to-server demand integrations are live today,” said Gilles Chetelat, COO & Co-founder at StickyADS.tv. “Through this new addition, we can now provide another premium direct demand source to our clients across the globe. YuMe’s strategic relationships with premium advertisers, especially in the US, will drive rapid growth for our clients.”

This was posted in Bdaily's Members' News section by YuMe .