Partner Article

Custard Online Marketing Expands Client List

Custard Online Marketing has recently increased its client list, welcoming two new businesses to the company’s already diverse portfolio.

Leading pet insurance provider Animal Friends, and display and presentation board manufacturer, Metroplan have both signed up to receive Custard’s expert SEO and content marketing capabilities.

Metroplan approached Custard earlier this year to increase its brand awareness and position the company as the leading supplier, manufacturer and innovator in the educational manufacturing field.

To improve search rankings, Custard began the campaign by optimising Metroplan’s website, including rewriting their on-site content and meta tags, executing a blog strategy and carrying out technical on-site SEO.

Custard also undertook content marketing activities for Metroplan with the objective of building high quality links back to the company’s website. In order to boost brand awareness and position Metroplan as an expert in the manufacturing sector, Custard’s content creation team produced several opinion articles aimed at trade press, demonstrating the company’s extensive level of knowledge of its market.

Åsa Sutton, sales and marketing director at Metroplan, said “Custard have been fantastic at every stage of our campaign, particularly at the planning stage. They seem to fully understand our objectives and know exactly which activities will meet our goals.”

Pet insurance provider, Animal Friends, approached Custard to restore their SEO rankings following a website move. The company’s rankings had dropped and they needed support to get their brand back to page one of Google for their key search terms. Custard has made significant improvements to the website’s overall visibility and rankings through conducting both on-site and off-site SEO improvements.

Like with Metroplan, Custard advised that Animal Friends conduct content marketing activities, which the marketing agency’s content team were able to support them with.

Westley Pearson, Director of Claims & Marketing for Animal Friends, commented: “Custard were great from the start, providing both technical and content related advice whenever we required it. The company’s content team is also second to none – it seems like each month they’re coming up with more and more content ideas to get our brand out there.”

Sam Allcock, Managing Director of Custard, commented: “Working with Metroplan and Animal Friends is brilliant news for Custard, as it shows our company is expanding in terms of clients and of staff members, meaning we can support even more businesses with their SEO and content marketing.

“Both these companies offer different things in terms of products and services, but they hold similar values to ourselves, making them the perfect new additions to Custard’s client list. We’re still actively looking for new, likeminded businesses that require SEO and content marketing support, so we would encourage those looking for these services to get in touch via our website.”

For more information on Custard, its expertise and its offering, please visit: http://www.custard.co.uk/

Notes to Editors

Custard is a content marketing agency with appointments to a number of market-leading brands including Animal Friends Pet Insurance, Glotech, Metroplan, Lakeland Leather, Arsenal Football Club and Liverpool Football Club Custard offers specialist consultancy and services for SEO, PPC, PR, online marketing and more Custard was founded in 2005 in Preston by Director Sam Allcock Custard Online Marketing, Office 3G, Flint Glass Works, 64 Jersey Street, Manchester, M3 6JW www.custard.co.uk Twitter: @CustardMedia

This was posted in Bdaily's Members' News section by Laura Lewis .