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Micro-influencer marketing platform Takumi has raised a seven-figure Series A round

London-headquartered Takumi, the micro-influencer platform which puts brands in touch with everyday Instagrammers, has successfully closed its $4m (approx. £3.2m) Series A round.

The round attracted investment from unnamed family offices and high net worth angel investors in both the UK and US to support its global expansion aspirations, bringing total investment to date to $7.1m (approx. £5.7m).

Takumi, which has developed into one of the leaders in the nascent field of influencer marketing, has focused its efforts on so-called micro-influencers, those on social media with 1,000 to 200,000 followers, allowing them to pick and choose which brands they support and receive a share of any revenues gleaned from the social posts.

According to the startup, micro-influencers often have superior levels of engagement than celebrities and mega stars due to their more active fanbase, and it is this approach which has attracted some big-name brands including Sony Music and Domino’s and fuelled the latest funding round.

Takumi Co-Founder and Chief Executive, Mats Stigzelius said: “By offering the best platform possible for influencers and brands, it has allowed us to scale quickly and this will also drive our future growth. However, with this new funding, our undoubted aim is to make Takumi the leading global influencer platform, both for brands and influencers.”

Despite only launching in 2015, Takumi has aspirations to scale quickly, having already launched operations in America as well as Ireland Germany, and hopes to build out its campaign options and campaign reporting services as a result of its latest funding round.

Dominic Perks, from early-stage investor Hambro Perks which has previously backed the firm, believes Takumi has the team, platform and approach in place to establish itself as a global leader in the field in the coming years.

He commented: “You can’t fail to be impressed by how far Takumi has come in under two years. Based on the progress they have achieved to date, the team they have in place and their current growth rate, we would expect Takumi to establish itself as a best in class, global influencer marketing platform.”

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