Member Article

Windsor hotel boosts customer retention with loyalty scheme

LOYALTY PRO WORKS WITH WINDSOR HOTEL TO BOOST CUSTOMER RETENTION A new loyalty scheme has helped to boost a Windsor hotel’s customer retention and generate additional revenue.

Loyalty Pro, one of the UK’s leading Loyalty & Reward schemes, is working with The Oakley Court in Windsor.

The award-winning 118-bedroom hotel wanted a flexible and interactive system that allowed their guests to have instant and direct access to their reward points both online and within the hotel.

Card holders are rewarded with £1 for every £20 they spend in the hotel’s bar, restaurant or terrace.

The Loyalty Pro scheme comes with a range of marketing tools that allow the hotel to target their marketing activity to their customer base via text/SMS, email and an interactive app.

A second separately branded loyalty and reward scheme, The Business Club, was also implemented which is exclusive to corporate guests and their use of the facilities, including conference, meeting rooms and accommodation.

In just six months, the two loyalty schemes have generated the hotel an extra £115,000 in revenue.

Jake Roche, Marketing Executive for The Oakley Court, which has been the setting for many films, has its very own polo team and counts The Queen as a visitor, said: “We had a very basic loyalty scheme in place but it was outdated and rigid.

“We wanted a new, flexible and interactive system so we could interact with, market to and thank our loyal guests for their ongoing visits.

“We are delighted with the Loyalty Pro system and its ability to be personalised to our brand. We’re also really impressed by the ability for our marketing team to use data to appeal to relevant demographics within this audience too.

“Using the data we have collected from our loyalty card members, we can identify trends in their purchases which allows us to send targeted offers and special events we know they will be interested in.

“Our staff and customers love the scheme, which is evident in the number of cards registered and the high number of reward points issued and registered in the early months of the scheme. As a hotel, it has never been easier for us to reward our guests for their loyalty, commitment and feedback.”

Rob Meakin, Technical Director of Loyalty Pro, said: “We are delighted to be providing The Oakley Court with our industry leading loyalty platform which is helping them to grow and engage with their customers and create their own point of difference in a competitive market place.”

Loyalty Pro has a strong heritage in technical build, supply, delivery and maintenance of loyalty scheme and are experts in customer loyalty and engagement.

The company has an attributable £108 million of sales associated with their UK wide loyalty and reward scheme with over 280,000 cards in use.

This was posted in Bdaily's Members' News section by Mason Media .