Leeds United strikes deal to have first ever shirt sleeve sponsor for cup games

Leeds United has secured its first ever shirt sleeve sponsor for cup matches.

The new partnership with Leeds-based Southerns, a specialist in FF&E office and workspace interiors, marks the first time that the Championship club has appointed an Official Cup Shirt Sleeve sponsor.

Andy Kendall-Jones, chief executive of Southerns, said: “We are over the moon to be appointed Official Cup Shirt Sleeve sponsor for Leeds United. We believe, very strongly, in supporting our community, and sport is an intrinsic, and vital, part of the city and its people.

“And as a life-long Leeds United supporter, I am personally absolutely delighted with this partnership.”

This season clubs in the EFL have the opportunity to secure sponsorship for one shirt sleeve badge in each round of the Carabao Cup and The Emirates FA Cup for the season ahead.

Paul Bell, executive director at Leeds United, commented: “We are delighted to have entered this new sleeve badge partnership with Southerns.

“The EFL has made this opportunity available to its member Clubs for the first time and we are delighted that the Southerns logo will be displayed on the shirts of the first team players in Cup games this season.

“The commercial partners programme at Leeds continues to flourish and it’s great that another fast growing, Leeds based company is involved with the Club.”

The new commercial partnership will also see Southerns benefit from a Platinum Level LED advertising package on the new LED Perimeter Advertising boards at Elland Road.

In addition, the Southerns brand will also be displayed on the rear of the North Stand overlooking the busy M621 motorway.