People Like Me training
Image Source: The WISE Campaign
People Like Me training session

Member Article

New training platform from WISE aims to connect businesses and local schools to close the STEM skills shortage

As it launches the next phase of its People Like Me initiative, WISE is calling for more businesses to help it achieve its target of reaching 200,000 girls by 2020. The initiative aims to help girls understand the breadth of careers open to them in science, engineering, technology and maths (STEM), by introducing them to role models who are working in these fields.

Since its launch in 2015, People Like Me’s resource has been delivered to over 6,500 girls around the UK by a range of partners. The new training platform will make it easier for businesses to subscribe and start delivering sessions to girls in local schools.

Evaluation by the Open University* following a People Like Me session showed:

  • 57% of girls reported that they were now more interested in studying science and maths at school
  • the percentage who were not interested at all decreased from 10% to 4%
  • 96% of mothers stated they would be really pleased to support their daughter if she wanted a STEM career

Helen Wollaston, WISE Chief Executive Officer, says, “The initiative has been tremendously successful in gaining the interest of both schools, companies and parents. It’s clear that delivering interesting and thought-provoking career focused workshops to girls has resulted in an impact on the ambitions and interest in STEM among those who participated.”

Girls remain under-represented across core science, technology, engineering and maths subjects. Recent research by the University of Roehampton has revealed that 30,000 fewer girls are studying key stage four level computing subjects compared to when the computing curriculum was introduced in the UK in 2014.

Helen continues: “This is yet more evidence clearly demonstrates the need for us to come together and take action to reverse the situation. Failing to recruit girls into these subjects is not only limiting for the girls, as they miss out on great careers in exciting areas, but also represents a real threat to the UK economy. We want businesses to help us deliver the People Like Me resources which show girls that choosing computing, maths and physics will open doors to the jobs of the future.”

People Like Me is unique in its twin aspirations as a strategy for both schools and industry engagement. It encourages employers to raise aspiration for deliver careers advice to girls, in schools or on their premises, by professionals in STEM occupations who can challenge gendered stereotypes about these careers.

Sarah Atkinson, Vice President, Communications, CA Technologies, which co-founded the initiative adds: “Having run many People Like Me sessions, we know the unique aspect is that girls, teachers and their parents are exposed to our in-house teams who can share their experience of what it’s like to work in these incredibly important roles, helping girls to identify with them and be inspired to achieve it for themselves.”

Jacqueline de Rojas, President of techUK which supports the initiative concludes: “People Like Me is going from strength to strength in changing attitudes as the research shows. Many ask what they can do to make a difference, and this represents a practical way for businesses to get involved: A way to offer valuable insights into STEM careers and inspire the next generation of their potential employees. This is crucial, not just for the individuals involved, but for the future of UK innovation.”

This was posted in Bdaily's Members' News section by CA Technologies .

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